We think this may be due to people’s inherent desire to want to complete things. The default progress bar has already proven to help with conversation rates. A few months ago, our team came up with this simple idea to take the progress bar that’s displayed by default in LeadBoxes and animated. Now by the magic of video, here’s Chris Davies.Ĭhris: Hey I’m Chris! As Jeff said, we recently ran a split test and got some amazing results that we want to share. I’m going to let Chris Davies our head of marketing automation tell you exactly what we did and how it impacted our conversion rate so you can get the same results in your business. So I’m excited to tell you that recently, we found a way to improve the conversion rate on our LeadBoxes by an additional 13% by making one small change. Since then, we’ve seen this become standard practice across the industry. Then of course we publish these findings on our blogs where our audience can benefit. For example a couple of years ago, we were able to achieve an average 30% increase in conversions by going from a one-step opt-in where the opt-in box is right on the page to a two-step opt-in using a LeadBox. Jeff: We’ve been the first to uncover a lot of conversation rate optimization tactics that have become industry wide best practices.
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